Background and context:

“We are very interested in the development of local content as, usually, information is created somewhere else and it does not necessarily satisfy the needs created by our local conditions” affirms José Rivadeneira, Executive Coordinator of Coordinadora Ecuatoriana de Agroecología, CEA.

In 2003, the CEA started creating its own local content. Benjamín Macas, regional coordinator reveals that they started by making a diagnosis in several regional and national organizations in order to identify their potential to provide agro ecological information to the communities. This was the birth of the project “Comunicación para el Manejo de Sistemas Productivos Agroecológicos”, (Communication for the Management of Agro ecological Productive Systems), supported by the International Institute for Communication and Development, IICD. The results of the diagnosis where used as a starting point for the selection of the contents to be created. This diagnosis was also useful to identify the better way to distribute information.

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